Folks & Stories
“cookies inspired by everyday folks”
Folks & Stories is a local brand that specialises in rustic-style baked goods.
With a strong belief in gifting, the brand also produces in-house designed greeting cards and gift sets.
rebranding
project
social media content
instagram posts
instagram reels
instagram stories
3rd anniversary celebration
print & packaging
design
christmas
2021
printed insert
festive
greeting cards
festive gift set packaging
photography by Studio Kinu
mid autumn
2021
in collaboration with Kindred Teas
Closing Thoughts
This was an all-rounded role in an SME that saw a lot of growth during the pandemic. It was largely focused on social media marketing, including content creation and seasonal campaign management, which required many skills from my previous internships (that saw lots of growth as well).
I was also privileged with the chance to try my hand at other creative projects like rebranding, print design and packaging design (my biggest design dreams since young)
This remains as one of the most unexpected yet crucial points in my creative journey. Made many great friends and ate a lot of great bakes along the way too!
(SERIOUSLY THE BEST cookies in SG, no cap.)